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East Passyunk Crossing – Branding & Building a Community

Dave — Thu, 25 Jun 2009 23:15:34 +0000

Summary: Create a consistent and memorable brand across many different promotional channels for my local community’s then-fledgling civic association, EPCrossing.org. Whether it is through the website, stationary, flyers, banners, T-shirts or other collateral, EPX is now known in South Philadelphia and the local government. I chose the WordPress blog engine for their website, which was easy to configure, and gives the additional benefit of easy-to-use two-way communication between the board leadership and the membership. It was a great learning experience on the broad expandability of an open-source CMS built upon the LAMP stack (Linux-Apache-MySQL-PHP) with the power of full W3C compliancy. The branding and website have proved truly useful for the association. The combination of a complete and consistent brand along with a constantly updated and current web presence has made an impact not only on the local community, but the local legislators as well. Everyone involved with these projects consider them a rousing success.

Tech: Illustrator, Photoshop, ImageReady, Dreamweaver, Wordpress, flickr
Role: Designer / Art Director / Developer
Link: www.EPCrossing.org

KidsHealth – Pulse Magazine

Dave — Wed, 24 Jun 2009 00:37:48 +0000

Summary: Create a consumer-quality magazine for kids ages 11-13 that informs in a fun and non-preachy voice about nutrition, fitness, weight, and self-image. The emphasis was on developing independence and a positive self-image. And with the exception of the Kurt Warner photos and the “Fitting in the Fit” exercise photo shoot, all visual content was either stock or created in illustrator. This was a really great project in which I got a chance to jump back into print design. It was my first project moving from Quark to InDesign, and it was a surprisingly easy affair. Overall, our group was very happy with the project, unfortunately we very never able to find funding for it, so it has not been produced yet.

Tech: InDesign, Illustrator, Photoshop
Role: Designer / Art Director
Link: View a PDF (1.8 MB)

KidsHealth Kid Tip – Direct Response

Dave — Tue, 23 Jun 2009 00:07:55 +0000

Summary: Create a turnkey vehicle to promote awareness and create new business for independent children hospitals. The result was a dual approach that used 12 (monthly) direct mail postcards to generate awareness, and drive traffic to a corresponding microsite designed to convert them to clients of the local hospital. I created the post cards in Quark, spot art in Illustrator, and designed the web pages in Photoshop, and coded the site in Homesite. Just call me a one-man-band.

Tech: Quark, Photoshop, Illustrator, Homesite
Role: Designer, Art Director, Developer