Summary: Design a clean, modern website for The Bancorp Bank. Bancorp is an FDIC-insured online commercial bank that delivers a wide range of financial services and products through a network of private-label, affinity partnerships nationwide. There are many different commercial products offered by Bancorp, and there was a substantial amount information architecture work done to organize the sometimes complicated details of all the products that The Bancorp Bank offers. The new site was very well received by the client and their users, and The Star Group is scheduled to redesign a number of additional online properties of Bancorp.
Tech: Photoshop, Illustrator, Dreamweaver
Summary: Create a consistent and memorable brand across many different promotional channels for my local community’s then-fledgling civic association, EPCrossing.org. Whether it is through the website, stationary, flyers, banners, T-shirts or other collateral, EPX is now known in South Philadelphia and the local government. I chose the WordPress blog engine for their website, which was easy to configure, and gives the additional benefit of easy-to-use two-way communication between the board leadership and the membership. It was a great learning experience on the broad expandability of an open-source CMS built upon the LAMP stack (Linux-Apache-MySQL-PHP) with the power of full W3C compliancy. The branding and website have proved truly useful for the association. The combination of a complete and consistent brand along with a constantly updated and current web presence has made an impact not only on the local community, but the local legislators as well. Everyone involved with these projects consider them a rousing success.
Tech: Illustrator, Photoshop, ImageReady, Dreamweaver, WordPress, flickr
Role: Designer / Art Director / Developer
Summary: Create a consumer-quality magazine for kids ages 11-13 that informs in a fun and non-preachy voice about nutrition, fitness, weight, and self-image. The emphasis was on developing independence and a positive self-image. And with the exception of the Kurt Warner photos and the “Fitting in the Fit” exercise photo shoot, all visual content was either stock or created in illustrator. This was a really great project in which I got a chance to jump back into print design. It was my first project moving from Quark to InDesign, and it was a surprisingly easy affair. Overall, our group was very happy with the project, unfortunately we very never able to find funding for it, so it has not been produced yet.
Tech: InDesign, Illustrator, Photoshop
Role: Designer / Art Director
Link: View a PDF (1.8 MB)
Summary: Create a turnkey vehicle to promote awareness and create new business for independent children hospitals. The result was a dual approach that used 12 (monthly) direct mail postcards to generate awareness, and drive traffic to a corresponding microsite designed to convert them to clients of the local hospital. I created the post cards in Quark, spot art in Illustrator, and designed the web pages in Photoshop, and coded the site in Homesite. Just call me a one-man-band.
Tech: Quark, Photoshop, Illustrator, Homesite
Role: Designer, Art Director, Developer