The Bancorp Bank – Website Redesign

Summary: Design a clean, modern website for The Bancorp Bank. Bancorp is an FDIC-insured online commercial bank that delivers a wide range of financial services and products through a network of private-label, affinity partnerships nationwide. There are many different commercial products offered by Bancorp, and there was a substantial amount information architecture work done to organize the sometimes complicated details of all the products that The Bancorp Bank offers. The new site was very well received by the client and their users, and The Star Group is scheduled to redesign a number of additional online properties of Bancorp.

Tech: Photoshop, Illustrator, Dreamweaver
Role: Designer
Link: www.thebancorp.com

KidsHealth – Pulse Magazine

Summary: Create a consumer-quality magazine for kids ages 11-13 that informs in a fun and non-preachy voice about nutrition, fitness, weight, and self-image. The emphasis was on developing independence and a positive self-image. And with the exception of the Kurt Warner photos and the “Fitting in the Fit” exercise photo shoot, all visual content was either stock or created in illustrator. This was a really great project in which I got a chance to jump back into print design. It was my first project moving from Quark to InDesign, and it was a surprisingly easy affair. Overall, our group was very happy with the project, unfortunately we very never able to find funding for it, so it has not been produced yet.

Tech: InDesign, Illustrator, Photoshop
Role: Designer / Art Director
Link: View a PDF (1.8 MB)

KidsHealth Kid Tip – Direct Response

Summary: Create a turnkey vehicle to promote awareness and create new business for independent children hospitals. The result was a dual approach that used 12 (monthly) direct mail postcards to generate awareness, and drive traffic to a corresponding microsite designed to convert them to clients of the local hospital. I created the post cards in Quark, spot art in Illustrator, and designed the web pages in Photoshop, and coded the site in Homesite. Just call me a one-man-band.

Tech: Quark, Photoshop, Illustrator, Homesite
Role: Designer, Art Director, Developer