Summary: Develop an engaging, rewarding experience for the “busy mom” target audience via the MyCokeRewards website. The layered brand experience (LBE) aimed to create awareness of the product and clearly communicate the mechanics of the in-market “Back to School” promotion, while also providing timely, engaging, and targeted ancillary “back-to-school” content. The LBE included a matching game that centered around back-to-school preparations which awards the user with a reward code toward their account and also featured a weekly after-school recipe that was simple and economical to prepare.
Tech: Photoshop, Illustrator, Flash, XML, Word, Entourage Role: Lead Designer / Project Manager Link:www.mycokerewards.com
Summary: Create an email campaign for a new Chase small business credit card called ink. The emails were to reinforce buyer confidence in their new card decision while starting a communication stream with the new client through clean, direct, and informative emails.
Tech: Photoshop, Illustrator, Dreamweaver, HTML Role: Lead Designer / Developer Link: Email Campaign
Summary: Under a tight deadline and budget, create a portal website for the regional Acura trade association to efficiently educate users about current promotions and direct them to their closest local dealer website. Additionally we were tasked to build the site to allow for quick and efficient monthly updates. The HTML was generated in such a way as to only require a single image and text file change for each model. Efficient and effective.
Summary: Create a modern and compelling web experience for prospective buyers and solid, accessible tools for staff to make updates to news and events pages. Dramatized a mix of classical and contemporary imagery via a primarily flash website for a sleek and modern feel, while maintaining visual references to established markers of the Ritz Carlton style.
Build a targeted, accessible CMS for updates to News and Events. We worked with a third-party vendor (O3World) to build an HTML and XML based CMS so updates to most of the site could be made by Ritz-Carlton staff or by Agency staff, without flash knowledge.
Some notable features we implemented are the ability to add video and audio to the press release section, the ability to view and download a complete list of contacts made through the contact form, a special promo spot for deep linking within the website, and the ability to create non-flash pages for direct linking and improved SEO results.
Summary: Launch a clean, clear and easy-to-use eLearning tool for the development and production teams of Johnson & Johnson Pharmaceutical. The Harmony project was an educational tool within a larger, already established initiative, which had musical themed branding. So we used the analogy of the harmony of an orchestra to be associated with the hopeful development and production process of J&J bringing innovative pharmaceutical products to market. It was developed in Flash, with a welcome video, a Rovion-style guide walking the user through all 10 stages, an interactive development flow chart, a master list of deliverables & reference documents, and an acronym/definition list. The Harmony project was very well received by J&J, and at a time when entire departments were being shuttered because of the global recession, our group was experiencing growth with new projects.
Tech: Illustrator, Photoshop, Final-Cut Pro, Flash, Dreamweaver Role: Designer / Art Director Link: Private J&J Intranet, see video below for a sampling of functionality
Summary: Design and Develop an extensive CMS driven website for the tri-state area’s biggest healthcare system. The content is 3, 4, 5 and in some places, even 6 levels deep, and included integration of 3rd party text and multi-media content. The project had an extensive information architecture and wire-framing process, along with many rounds of design concepting. The project lasted almost a year, and in the end, the client decided to end the project and keep the site they have. Obviously both sides of the team were very disappointed, but it was a good learning experience to see how such an extensive process can derail at the very end, without proper shepherding of the client’s biggest stake-holders.
Summary: Work in tandem with our Branding team to create a new web presence for the U.S. branch of the Pop Packaging company. N’Take being the new U.S. identity, we were tasked with designing a new website to help integrate online-purchases and promote the positive nature of the N’Take product. (Mainly re-usable, recyclable consumer bags. Made of recycled materials in ISO 9001 fair-wage factories in China with no child labor.) Through many rounds of design comps, a sage-green on white design was finalized. The website is currently being developed on the open-source content management system Silverstripe.
Summary: Teach children how much sleep they need in a fun and engaging way. (What kids haven’t been preached to on this topic by parents or other adults when bed time rolls around?) Animals are a proven hook for our target age group of 5- to 10-year-old boys and girls. We used illustration, animation, funny voice talent and interactivity to engage the audience. Actionscripting was used to keep score during the games 10 question screens, with a congratulations at the end that loops the user back in for another try or sends them off for additional reading material. Overall, and very popular and successful interactive piece for KidsHealth.org. So much so that it was also featured in GD USA Magazine’s 2005 annual.
Tech: Flash, Illustrator, SoundForge Role: Designer / Art Director, Character Illustrator, Sound Engineer, Developer, Voice Talent Link: See Flash Below
Summary: Design a clean, modern website for The Bancorp Bank. Bancorp is an FDIC-insured online commercial bank that delivers a wide range of financial services and products through a network of private-label, affinity partnerships nationwide. There are many different commercial products offered by Bancorp, and there was a substantial amount information architecture work done to organize the sometimes complicated details of all the products that The Bancorp Bank offers. The new site was very well received by the client and their users, and The Star Group is scheduled to redesign a number of additional online properties of Bancorp.