rizzio.net » Portfolio

AIGA Philadelphia Chapter – Site Rebuild

Dave — Mon, 31 May 2010 19:09:56 +0000

Summary: Redesign and re-architect the static HTML and Coldfusion AIGA Philadelphia website into a full content managed Drupal website. The AIGA Philadelphia board wanted the new site to still visually tie in with the previous site’s color scheme, but were open to all other changes in content presentation and user interaction. The new site tries to bring consistency and user expectations into the forefront, while opening the back-end up to the board for more frequent and manageable updates. This new site is scheduled to be live by the end of the summer, 2010.

Tech: Photoshop, Illustrator, Basecamp, Dropbox
Role: Lead Designer / Information Architect / Project Manager
Link: www.AIGAPhilly.org

Philadelphia Tax Amnesty – Website and Online Media Campaign

Dave — Sun, 30 May 2010 19:03:33 +0000

Summary: Develop the online components of a full media campaign for the Philadelphia Tax Amnesty program. The website was designed to integrate the already developed brand system and create an engaging & informative web experience to promote program details as well as sign-up users into the program. In addition to the website, online banners were created in 2 waves. The first wave was in released prior to the program launch and provided basics about the program and it’s key beginning and ending dates. The second wave of banners went live on the program’s launch date and had an actionscript countdown clock alerting the user to how many days were remaining in the program. Additionally, for the street-crew promotions staff, a fully animated placard was created with a countdown clock that showed the Days, Hours, Minutes and seconds remaining in the program.

Tech: Photoshop, Illustrator, Flash, Actionscript
Role: Lead Designer / Flash Designer & Production
Link: www.PhillyTaxAmnesty.com

Saint Clare’s – Site Redesign

Dave — Sat, 29 May 2010 19:03:26 +0000

Summary: Create a full website redesign to build off of the Saint Clare Health System’s rebranding and refocusing. A new brand was developed, built around a sky blue color scheme and the phrase “Turning Promise into Practice”. The website relied heavily on that sky blue aesthetic, and brought in a triadic color scheme for emphasis elements. The new design had to be clear, professional and a lot more usable than their previous design, and reinforce the new focus of turning promise into practice for their patients.

Tech: Photoshop, Illustrator, Flash, Actionscript
Role: Lead Designer / Flash Designer
Link: www.SaintClares.org

Sprite MyCokeRewards – Flash Interactive

Dave — Mon, 12 Oct 2009 18:03:48 +0000

Summary: Develop an engaging, rewarding experience for the “busy mom” target audience via the MyCokeRewards website. The layered brand experience (LBE) aimed to create awareness of the product and clearly communicate the mechanics of the in-market “Back to School” promotion, while also providing timely, engaging, and targeted ancillary “back-to-school” content. The LBE included a matching game that centered around back-to-school preparations which awards the user with a reward code toward their account and also featured a weekly after-school recipe that was simple and economical to prepare.

Tech: Photoshop, Illustrator, Flash, XML, Word, Entourage
Role: Lead Designer / Project Manager
Link: www.mycokerewards.com

Chase – ink Email Campaign

Dave — Sun, 11 Oct 2009 18:12:52 +0000

Summary: Create an email campaign for a new Chase small business credit card called ink. The emails were to reinforce buyer confidence in their new card decision while starting a communication stream with the new client through clean, direct, and informative emails.

Tech: Photoshop, Illustrator, Dreamweaver, HTML
Role: Lead Designer / Developer
Link: Email Campaign

Acura – Dealer Association Website

Dave — Sat, 10 Oct 2009 18:15:29 +0000

Summary: Under a tight deadline and budget, create a portal website for the regional Acura trade association to efficiently educate users about current promotions and direct them to their closest local dealer website. Additionally we were tasked to build the site to allow for quick and efficient monthly updates. The HTML was generated in such a way as to only require a single image and text file change for each model. Efficient and effective.

Tech: Photoshop, Illustrator, Flash Video
Role: Designer / Art Director / Project Manager
Link: www.DelawareValleyAcura.com

Ritz-Carlton – The Residences Philadelphia

Dave — Fri, 09 Oct 2009 18:40:25 +0000

Summary: Create a modern and compelling web experience for prospective buyers and solid, accessible tools for staff to make updates to news and events pages. Dramatized a mix of classical and contemporary imagery via a primarily flash website for a sleek and modern feel, while maintaining visual references to established markers of the Ritz Carlton style.

Build a targeted, accessible CMS for updates to News and Events. We worked with a third-party vendor (O3World) to build an HTML and XML based CMS so updates to most of the site could be made by Ritz-Carlton staff or by Agency staff, without flash knowledge.

Some notable features we implemented are the ability to add video and audio to the press release section, the ability to view and download a complete list of contacts made through the contact form, a special promo spot for deep linking within the website, and the ability to create non-flash pages for direct linking and improved SEO results.

Tech: Photoshop, Illustrator, Flash, Flash Video, XML, Word, Entourage, Excel
Role: Project Manager / Designer
Link: www.PhiladelphiaResidences.com

Johnson & Johnson – Project Harmony eLearning

Dave — Wed, 01 Jul 2009 19:39:41 +0000

Summary: Launch a clean, clear and easy-to-use eLearning tool for the development and production teams of Johnson & Johnson Pharmaceutical. The Harmony project was an educational tool within a larger, already established initiative, which had musical themed branding. So we used the analogy of the harmony of an orchestra to be associated with the hopeful development and production process of J&J bringing innovative pharmaceutical products to market. It was developed in Flash, with a welcome video, a Rovion-style guide walking the user through all 10 stages, an interactive development flow chart, a master list of deliverables & reference documents, and an acronym/definition list. The Harmony project was very well received by J&J, and at a time when entire departments were being shuttered because of the global recession, our group was experiencing growth with new projects.

Tech: Illustrator, Photoshop, Final-Cut Pro, Flash, Dreamweaver
Role: Designer / Art Director
Link: Private J&J Intranet, see video below for a sampling of functionality

Virtua – Website Redesign

Dave — Tue, 30 Jun 2009 22:41:07 +0000

Summary: Design and Develop an extensive CMS driven website for the tri-state area’s biggest healthcare system. The content is 3, 4, 5 and in some places, even 6 levels deep, and included integration of 3rd party text and multi-media content. The project had an extensive information architecture and wire-framing process, along with many rounds of design concepting. The project lasted almost a year, and in the end, the client decided to end the project and keep the site they have. Obviously both sides of the team were very disappointed, but it was a good learning experience to see how such an extensive process can derail at the very end, without proper shepherding of the client’s biggest stake-holders.

Tech: Illustrator, Photoshop, Flash, Dreamweaver
Role: Designer

CAPS – Promotional Video Edit

Dave — Mon, 29 Jun 2009 12:00:16 +0000

Summary: Create a promotional video for the Council for the Advancement of Public Schools (CAPS). This 3-5 minute video needed to illustrate all the positive public relations work that had been done in 2008 by the CAPS organization, while also engaging potential new supports to the cause of supporting our public schools. The biggest challenge with this project was the lack of video assets. Most of what was supplied were still photography and newspaper clippings. We did however have a previously edited broadcast quality commercial we made earlier in the year, and a small budget for voice-over talent. (Generously donated at a greatly reduced rate to help support the cause.) In the end, the video was very well received by the client, and we got some great feedback from them about its reception by their supporters. Everyone involved considered the project a success.

Tech: Final-Cut Pro, Illustrator, Photoshop, Flash
Role: Editor / Designer / Art Director
Link: See video below