So here is my re-creation of her slide from my pot-hole filled memory:

I’m really not sure about the title and labels, or even if she had any labels on the slide, but you can probably get the idea. She was driving at the concept that as a designer gets older, they have less new and exciting ideas. (I don’t remember her exact phrasing, but the “Good Ideas” concept is what I remember/interpret from how she was talking about the diagram) So I looked at that pretty simplistic, made-up infographic, and thought about my ever approaching 40th trip around our sun, and that diagram struck me as pretty darned depressing. I thought, “This must have been a diagram she made in her 20′s or early 30′s… and I wonder if she still feels this way?”

So I worked up a couple additions to here diagram. The first, well it speaks to something that can be variable depending on a designer’s engagement, but can be imagined as a pretty straight and inevitable line… Experience:

And while that’s a little comforting to think about the inevitable collection of “experience”… that can be defined in such a way that any lump-on-a-log designer could ride that line up and up. So that’s not gonna quite cut it for me. I need more.

I’m going to settle on something a little less concrete, but infinity more comforting:

Wisdom. Not all folks become wise, but I’m going to hold on to this last diagram in my thoughts as I try to go to sleep tonight. I’m not thinking about riding that arch up. I know you have to climb it. But that idea leaves the power and choice in my hands. And that’s a lot better than where the first diagram leaves me.

You’re welcome for the revisions Paula. Thanks for a great lecture. :-)

The Basics

Previously, if clients were concerned about how their site was viewed on mobile devices, firms would build separate device-specific sites for the more popular devices for their users. Typically the iPhone, for the clients that could worry about and pay for the extra design and development.

So, “Responsive Web Design” is basically creating CSS for your HTML pages that listens to what sort of environment the end-user is using to view the page, and serves up typography, graphics and layout that is best for that environment. What do I mean by “environment”? Well, it’s the difference between viewing a site on your maximized 1600×1200 desktop browser, 1024×768 laptop, or maybe viewing the site from your iPhone oriented vertically. Those are some very different environments, and can be treated differently to make for a better viewing experience for your end user in any of those viewing environments.

The first article I took notice of for this technique was, of course, from the folks at A List Apart:
alistapart.com/articles/responsive-web-design
(Specifically, this article was written by Ethan Marcotte from the famous web blog unstoppablerobotninja.com)

And he even created an example website that had pretty good cross-browser adaptability even for May of 2010. It can be viewed here:
alistapart.com/d/responsive-web-design/ex/ex-site-flexible.html
(If you are on a non-mobile device, try resizing the browser, and watch the page completely respond to your changing environment. If you are on a mobile device, you can rotate the orientation of the device to see 2 potentially different layouts.)

If you’ve ever been tasked to make a beautiful and usable website for a client, and then asked as an after-thought to make an iPhone version of the site, this new methodology can be amazingly exciting.

My Experiment

Just as an experiment, to try and play with this a bit, I made a page using my usual technique of cobbling together other people’s online tutorials and examples and then bashing it into something close to what I want it to look like. I need to read up more about Fluid Images but here is what I have so far:
rizzio.net/home/wp-content/uploads/experiments/responsive/index.html

Some Light Reading

If this is as exciting to you as it is to me, here are some additional links to get more details:

The Basic Concept
webdesignerwall.com/tutorials/responsive-design-in-3-steps

Lots more details and examples
coding.smashingmagazine.com/2011/01/12/guidelines-for-responsive-web-design/#more-75660

A great grouping of additional articles that would prove quite helpful
catswhocode.com/blog/awesome-tutorials-to-master-responsive-web-design

What about applying this to Email Newsletters?
http://www.campaignmonitor.com/blog/post/3163/optimizing-your-emails-for-mobile-devices-with-media/
(Not sure about the cross-browser/email-browser support of @media queries, but this is potentially a powerful application of Responsive Web Design)

Enjoy!
Dave

But I tell you this… to create a magazine like this would be no small endeavor. To have content that runs this deep would require a whole lot of people working real hard, probably around the clock. But imagine if Wired magazine were like this? Or how about US News and World Report? Or maybe online news magazines? Like the Huffington Post?

Thanks for the link Lee.

Thanks for the link Lee.