Summary: Create a promotional video for the Council for the Advancement of Public Schools (CAPS). This 3-5 minute video needed to illustrate all the positive public relations work that had been done in 2008 by the CAPS organization, while also engaging potential new supports to the cause of supporting our public schools. The biggest challenge with this project was the lack of video assets. Most of what was supplied were still photography and newspaper clippings. We did however have a previously edited broadcast quality commercial we made earlier in the year, and a small budget for voice-over talent. (Generously donated at a greatly reduced rate to help support the cause.) In the end, the video was very well received by the client, and we got some great feedback from them about its reception by their supporters. Everyone involved considered the project a success.
Tech: Final-Cut Pro, Illustrator, Photoshop, Flash
Role: Editor / Designer / Art Director
Link: See video below