Summary: Under a tight deadline and budget, create a portal website for the regional Acura trade association to efficiently educate users about current promotions and direct them to their closest local dealer website. Additionally we were tasked to build the site to allow for quick and efficient monthly updates. The HTML was generated in such a way as to only require a single image and text file change for each model. Efficient and effective.
Tech: Photoshop, Illustrator, Flash Video
Role: Designer / Art Director / Project Manager
Summary: Create a modern and compelling web experience for prospective buyers and solid, accessible tools for staff to make updates to news and events pages. Dramatized a mix of classical and contemporary imagery via a primarily flash website for a sleek and modern feel, while maintaining visual references to established markers of the Ritz Carlton style.
Build a targeted, accessible CMS for updates to News and Events. We worked with a third-party vendor (O3World) to build an HTML and XML based CMS so updates to most of the site could be made by Ritz-Carlton staff or by Agency staff, without flash knowledge.
Some notable features we implemented are the ability to add video and audio to the press release section, the ability to view and download a complete list of contacts made through the contact form, a special promo spot for deep linking within the website, and the ability to create non-flash pages for direct linking and improved SEO results.
Tech: Photoshop, Illustrator, Flash, Flash Video, XML, Word, Entourage, Excel
Role: Project Manager / Designer
Summary: Design and Develop an extensive CMS driven website for the tri-state area’s biggest healthcare system. The content is 3, 4, 5 and in some places, even 6 levels deep, and included integration of 3rd party text and multi-media content. The project had an extensive information architecture and wire-framing process, along with many rounds of design concepting. The project lasted almost a year, and in the end, the client decided to end the project and keep the site they have. Obviously both sides of the team were very disappointed, but it was a good learning experience to see how such an extensive process can derail at the very end, without proper shepherding of the client’s biggest stake-holders.
Tech: Illustrator, Photoshop, Flash, Dreamweaver
Summary: Work in tandem with our Branding team to create a new web presence for the U.S. branch of the Pop Packaging company. N’Take being the new U.S. identity, we were tasked with designing a new website to help integrate online-purchases and promote the positive nature of the N’Take product. (Mainly re-usable, recyclable consumer bags. Made of recycled materials in ISO 9001 fair-wage factories in China with no child labor.) Through many rounds of design comps, a sage-green on white design was finalized. The website is currently being developed on the open-source content management system Silverstripe.
Tech: Photoshop, Illustrator, Dreamweaver
Role: Designer / Art Director
Summary: Design a clean, modern website for The Bancorp Bank. Bancorp is an FDIC-insured online commercial bank that delivers a wide range of financial services and products through a network of private-label, affinity partnerships nationwide. There are many different commercial products offered by Bancorp, and there was a substantial amount information architecture work done to organize the sometimes complicated details of all the products that The Bancorp Bank offers. The new site was very well received by the client and their users, and The Star Group is scheduled to redesign a number of additional online properties of Bancorp.
Tech: Photoshop, Illustrator, Dreamweaver
Summary: Create a consistent and memorable brand across many different promotional channels for my local community’s then-fledgling civic association, EPCrossing.org. Whether it is through the website, stationary, flyers, banners, T-shirts or other collateral, EPX is now known in South Philadelphia and the local government. I chose the WordPress blog engine for their website, which was easy to configure, and gives the additional benefit of easy-to-use two-way communication between the board leadership and the membership. It was a great learning experience on the broad expandability of an open-source CMS built upon the LAMP stack (Linux-Apache-MySQL-PHP) with the power of full W3C compliancy. The branding and website have proved truly useful for the association. The combination of a complete and consistent brand along with a constantly updated and current web presence has made an impact not only on the local community, but the local legislators as well. Everyone involved with these projects consider them a rousing success.
Tech: Illustrator, Photoshop, ImageReady, Dreamweaver, WordPress, flickr
Role: Designer / Art Director / Developer
Summary: Create a turnkey vehicle to promote awareness and create new business for independent children hospitals. The result was a dual approach that used 12 (monthly) direct mail postcards to generate awareness, and drive traffic to a corresponding microsite designed to convert them to clients of the local hospital. I created the post cards in Quark, spot art in Illustrator, and designed the web pages in Photoshop, and coded the site in Homesite. Just call me a one-man-band.
Tech: Quark, Photoshop, Illustrator, Homesite
Role: Designer, Art Director, Developer