Ritz-Carlton – The Residences Philadelphia

Summary: Create a modern and compelling web experience for prospective buyers and solid, accessible tools for staff to make updates to news and events pages. Dramatized a mix of classical and contemporary imagery via a primarily flash website for a sleek and modern feel, while maintaining visual references to established markers of the Ritz Carlton style.

Build a targeted, accessible CMS for updates to News and Events. We worked with a third-party vendor (O3World) to build an HTML and XML based CMS so updates to most of the site could be made by Ritz-Carlton staff or by Agency staff, without flash knowledge.

Some notable features we implemented are the ability to add video and audio to the press release section, the ability to view and download a complete list of contacts made through the contact form, a special promo spot for deep linking within the website, and the ability to create non-flash pages for direct linking and improved SEO results.

Tech: Photoshop, Illustrator, Flash, Flash Video, XML, Word, Entourage, Excel
Role: Project Manager / Designer
Link: www.PhiladelphiaResidences.com