Night Kitchen Website Re-Skin

Night Kitchen Website Re-Skin - Home Page
Night Kitchen Website Re-Skin – Home Page
Night Kitchen Website Re-Skin - People Page
Night Kitchen Website Re-Skin – People Page
Night Kitchen Website Re-Skin - Portfolio Page
Night Kitchen Website Re-Skin – Portfolio Page

Summary: What’s that old expression? “The cobbler’s children have no shoes.” The Night Kitchen website had been neglected for more than a few years, and needed a refreshing. There were extremely tight restrictions on time and technology used, so this was definitely a “re-skinning” and not a full redesign.

We wanted a new look for the Night Kitchen website that would encourage visitors to explore our stories, interactive projects and designs in depth. Our redesigned portfolio promotes a selection of recent projects which highlight NK’s engaging approach to interactive storytelling, which aims to provide transformative and meaningful experiences that connect with audiences.

Tech: Illustrator, Photoshop, Flash, Actionscript, HTML, CSS
Role: Lead Designer / Lead Flash Designer
Link: www.whatscookin.com

AIGA Philadelphia Chapter – Site Rebuild

Summary: Redesign and re-architect the static HTML and Coldfusion AIGA Philadelphia website into a full content managed Drupal website. The AIGA Philadelphia board wanted the new site to still visually tie in with the previous site’s color scheme, but were open to all other changes in content presentation and user interaction. The new site tries to bring consistency and user expectations into the forefront, while opening the back-end up to the board for more frequent and manageable updates. This new site is scheduled to be live by the end of the summer, 2010.

Tech: Photoshop, Illustrator, Basecamp, Dropbox
Role: Lead Designer / Information Architect / Project Manager
Link: www.AIGAPhilly.org

Saint Clare’s – Site Redesign

Summary: Create a full website redesign to build off of the Saint Clare Health System’s rebranding and refocusing. A new brand was developed, built around a sky blue color scheme and the phrase “Turning Promise into Practice”. The website relied heavily on that sky blue aesthetic, and brought in a triadic color scheme for emphasis elements. The new design had to be clear, professional and a lot more usable than their previous design, and reinforce the new focus of turning promise into practice for their patients.

Tech: Photoshop, Illustrator, Flash, Actionscript
Role: Lead Designer / Flash Designer
Link: www.SaintClares.org

Virtua – Website Redesign

Summary: Design and Develop an extensive CMS driven website for the tri-state area’s biggest healthcare system. The content is 3, 4, 5 and in some places, even 6 levels deep, and included integration of 3rd party text and multi-media content. The project had an extensive information architecture and wire-framing process, along with many rounds of design concepting. The project lasted almost a year, and in the end, the client decided to end the project and keep the site they have. Obviously both sides of the team were very disappointed, but it was a good learning experience to see how such an extensive process can derail at the very end, without proper shepherding of the client’s biggest stake-holders.

Tech: Illustrator, Photoshop, Flash, Dreamweaver
Role: Designer

nTake – Website Redesign

Summary: Work in tandem with our Branding team to create a new web presence for the U.S. branch of the Pop Packaging company. N’Take being the new U.S. identity, we were tasked with designing a new website to help integrate online-purchases and promote the positive nature of the N’Take product. (Mainly re-usable, recyclable consumer bags. Made of recycled materials in ISO 9001 fair-wage factories in China with no child labor.) Through many rounds of design comps, a sage-green on white design was finalized. The website is currently being developed on the open-source content management system Silverstripe.

Tech: Photoshop, Illustrator, Dreamweaver
Role: Designer / Art Director
Link: http://www.ntake.com/

The Bancorp Bank – Website Redesign

Summary: Design a clean, modern website for The Bancorp Bank. Bancorp is an FDIC-insured online commercial bank that delivers a wide range of financial services and products through a network of private-label, affinity partnerships nationwide. There are many different commercial products offered by Bancorp, and there was a substantial amount information architecture work done to organize the sometimes complicated details of all the products that The Bancorp Bank offers. The new site was very well received by the client and their users, and The Star Group is scheduled to redesign a number of additional online properties of Bancorp.

Tech: Photoshop, Illustrator, Dreamweaver
Role: Designer
Link: www.thebancorp.com