Summary: What’s that old expression? “The cobbler’s children have no shoes.” The Night Kitchen website had been neglected for more than a few years, and needed a refreshing. There were extremely tight restrictions on time and technology used, so this was definitely a “re-skinning” and not a full redesign.
We wanted a new look for the Night Kitchen website that would encourage visitors to explore our stories, interactive projects and designs in depth. Our redesigned portfolio promotes a selection of recent projects which highlight NK’s engaging approach to interactive storytelling, which aims to provide transformative and meaningful experiences that connect with audiences.
Tech: Illustrator, Photoshop, Flash, Actionscript, HTML, CSS Role: Lead Designer / Lead Flash Designer Link:www.whatscookin.com
Summary: The AnyPlace platform provides a flexible, affordable way for historical and cultural institutions to share place-based interpretive projects online. Place is an important touchstone for memory, history, and culture. By exploring the memories and records of place, we educate the public and promote and protect significant spaces, sites, and stories that hold meaning.
Adapted from the codebase originally developed for PhilaPlace (www.philaplace.org), the AnyPlace platform allows organizations to establish their own interpretive website, using their own brand and visual aesthetic, and engaging visitors in exploration of their places, topics, curation, and media.
Each organization’s instance of AnyPlace would provide its visitors with a rich online tool for browsing place-based stories, images and videos on a map, by topic, or as collections. Visitors could alter content geographically and thematically, take virtual tours, save favorite places, print Google directions and submit their own stories and media for consideration.
The design challenge was to create an aesthetic that had enough of a “brand” to promote as a branded product, but not so much that potential clients felt that they would not be able to break-out of the AnyPlace look. The result is an exercise in subtlety and minimalism.
Summary: Redesign and re-architect the static HTML and Coldfusion AIGA Philadelphia website into a full content managed Drupal website. The AIGA Philadelphia board wanted the new site to still visually tie in with the previous site’s color scheme, but were open to all other changes in content presentation and user interaction. The new site tries to bring consistency and user expectations into the forefront, while opening the back-end up to the board for more frequent and manageable updates. This new site is scheduled to be live by the end of the summer, 2010.
Tech: Photoshop, Illustrator, Basecamp, Dropbox Role: Lead Designer / Information Architect / Project Manager Link:www.AIGAPhilly.org
Summary: Create a full website redesign to build off of the Saint Clare Health System’s rebranding and refocusing. A new brand was developed, built around a sky blue color scheme and the phrase “Turning Promise into Practice”. The website relied heavily on that sky blue aesthetic, and brought in a triadic color scheme for emphasis elements. The new design had to be clear, professional and a lot more usable than their previous design, and reinforce the new focus of turning promise into practice for their patients.
Summary: Design and Develop an extensive CMS driven website for the tri-state area’s biggest healthcare system. The content is 3, 4, 5 and in some places, even 6 levels deep, and included integration of 3rd party text and multi-media content. The project had an extensive information architecture and wire-framing process, along with many rounds of design concepting. The project lasted almost a year, and in the end, the client decided to end the project and keep the site they have. Obviously both sides of the team were very disappointed, but it was a good learning experience to see how such an extensive process can derail at the very end, without proper shepherding of the client’s biggest stake-holders.
Summary: Work in tandem with our Branding team to create a new web presence for the U.S. branch of the Pop Packaging company. N’Take being the new U.S. identity, we were tasked with designing a new website to help integrate online-purchases and promote the positive nature of the N’Take product. (Mainly re-usable, recyclable consumer bags. Made of recycled materials in ISO 9001 fair-wage factories in China with no child labor.) Through many rounds of design comps, a sage-green on white design was finalized. The website is currently being developed on the open-source content management system Silverstripe.
Summary: Design a clean, modern website for The Bancorp Bank. Bancorp is an FDIC-insured online commercial bank that delivers a wide range of financial services and products through a network of private-label, affinity partnerships nationwide. There are many different commercial products offered by Bancorp, and there was a substantial amount information architecture work done to organize the sometimes complicated details of all the products that The Bancorp Bank offers. The new site was very well received by the client and their users, and The Star Group is scheduled to redesign a number of additional online properties of Bancorp.