Summary: Create an email campaign for a new Chase small business credit card called ink. The emails were to reinforce buyer confidence in their new card decision while starting a communication stream with the new client through clean, direct, and informative emails.
Tech: Photoshop, Illustrator, Dreamweaver, HTML Role: Lead Designer / Developer Link: Email Campaign
Summary: Launch a clean, clear and easy-to-use eLearning tool for the development and production teams of Johnson & Johnson Pharmaceutical. The Harmony project was an educational tool within a larger, already established initiative, which had musical themed branding. So we used the analogy of the harmony of an orchestra to be associated with the hopeful development and production process of J&J bringing innovative pharmaceutical products to market. It was developed in Flash, with a welcome video, a Rovion-style guide walking the user through all 10 stages, an interactive development flow chart, a master list of deliverables & reference documents, and an acronym/definition list. The Harmony project was very well received by J&J, and at a time when entire departments were being shuttered because of the global recession, our group was experiencing growth with new projects.
Tech: Illustrator, Photoshop, Final-Cut Pro, Flash, Dreamweaver Role: Designer / Art Director Link: Private J&J Intranet, see video below for a sampling of functionality
Summary: Design and Develop an extensive CMS driven website for the tri-state area’s biggest healthcare system. The content is 3, 4, 5 and in some places, even 6 levels deep, and included integration of 3rd party text and multi-media content. The project had an extensive information architecture and wire-framing process, along with many rounds of design concepting. The project lasted almost a year, and in the end, the client decided to end the project and keep the site they have. Obviously both sides of the team were very disappointed, but it was a good learning experience to see how such an extensive process can derail at the very end, without proper shepherding of the client’s biggest stake-holders.
Summary: Create a promotional video for the Council for the Advancement of Public Schools (CAPS). This 3-5 minute video needed to illustrate all the positive public relations work that had been done in 2008 by the CAPS organization, while also engaging potential new supports to the cause of supporting our public schools. The biggest challenge with this project was the lack of video assets. Most of what was supplied were still photography and newspaper clippings. We did however have a previously edited broadcast quality commercial we made earlier in the year, and a small budget for voice-over talent. (Generously donated at a greatly reduced rate to help support the cause.) In the end, the video was very well received by the client, and we got some great feedback from them about its reception by their supporters. Everyone involved considered the project a success.
Tech: Final-Cut Pro, Illustrator, Photoshop, Flash Role: Editor / Designer / Art Director Link: See video below
Summary: Work in tandem with our Branding team to create a new web presence for the U.S. branch of the Pop Packaging company. N’Take being the new U.S. identity, we were tasked with designing a new website to help integrate online-purchases and promote the positive nature of the N’Take product. (Mainly re-usable, recyclable consumer bags. Made of recycled materials in ISO 9001 fair-wage factories in China with no child labor.) Through many rounds of design comps, a sage-green on white design was finalized. The website is currently being developed on the open-source content management system Silverstripe.
Summary: Teach children how much sleep they need in a fun and engaging way. (What kids haven’t been preached to on this topic by parents or other adults when bed time rolls around?) Animals are a proven hook for our target age group of 5- to 10-year-old boys and girls. We used illustration, animation, funny voice talent and interactivity to engage the audience. Actionscripting was used to keep score during the games 10 question screens, with a congratulations at the end that loops the user back in for another try or sends them off for additional reading material. Overall, and very popular and successful interactive piece for KidsHealth.org. So much so that it was also featured in GD USA Magazine’s 2005 annual.
Tech: Flash, Illustrator, SoundForge Role: Designer / Art Director, Character Illustrator, Sound Engineer, Developer, Voice Talent Link: See Flash Below
Summary: Design a clean, modern website for The Bancorp Bank. Bancorp is an FDIC-insured online commercial bank that delivers a wide range of financial services and products through a network of private-label, affinity partnerships nationwide. There are many different commercial products offered by Bancorp, and there was a substantial amount information architecture work done to organize the sometimes complicated details of all the products that The Bancorp Bank offers. The new site was very well received by the client and their users, and The Star Group is scheduled to redesign a number of additional online properties of Bancorp.
Summary: Create a consistent and memorable brand across many different promotional channels for my local community’s then-fledgling civic association, EPCrossing.org. Whether it is through the website, stationary, flyers, banners, T-shirts or other collateral, EPX is now known in South Philadelphia and the local government. I chose the WordPress blog engine for their website, which was easy to configure, and gives the additional benefit of easy-to-use two-way communication between the board leadership and the membership. It was a great learning experience on the broad expandability of an open-source CMS built upon the LAMP stack (Linux-Apache-MySQL-PHP) with the power of full W3C compliancy. The branding and website have proved truly useful for the association. The combination of a complete and consistent brand along with a constantly updated and current web presence has made an impact not only on the local community, but the local legislators as well. Everyone involved with these projects consider them a rousing success.
Tech: Illustrator, Photoshop, ImageReady, Dreamweaver, WordPress, flickr Role: Designer / Art Director / Developer Link: www.EPCrossing.org
Summary: Create a consumer-quality magazine for kids ages 11-13 that informs in a fun and non-preachy voice about nutrition, fitness, weight, and self-image. The emphasis was on developing independence and a positive self-image. And with the exception of the Kurt Warner photos and the “Fitting in the Fit” exercise photo shoot, all visual content was either stock or created in illustrator. This was a really great project in which I got a chance to jump back into print design. It was my first project moving from Quark to InDesign, and it was a surprisingly easy affair. Overall, our group was very happy with the project, unfortunately we very never able to find funding for it, so it has not been produced yet.
Tech: InDesign, Illustrator, Photoshop Role: Designer / Art Director Link:View a PDF (1.8 MB)
Summary: Create a turnkey vehicle to promote awareness and create new business for independent children hospitals. The result was a dual approach that used 12 (monthly) direct mail postcards to generate awareness, and drive traffic to a corresponding microsite designed to convert them to clients of the local hospital. I created the post cards in Quark, spot art in Illustrator, and designed the web pages in Photoshop, and coded the site in Homesite. Just call me a one-man-band.
Tech: Quark, Photoshop, Illustrator, Homesite Role: Designer, Art Director, Developer