Summary: Create a turnkey vehicle to promote awareness and create new business for independent children hospitals. The result was a dual approach that used 12 (monthly) direct mail postcards to generate awareness, and drive traffic to a corresponding microsite designed to convert them to clients of the local hospital. I created the post cards in Quark, spot art in Illustrator, and designed the web pages in Photoshop, and coded the site in Homesite. Just call me a one-man-band.
Tech: Quark, Photoshop, Illustrator, Homesite
Role: Designer, Art Director, Developer