AIGA Philadelphia Chapter – Site Rebuild

Summary: Redesign and re-architect the static HTML and Coldfusion AIGA Philadelphia website into a full content managed Drupal website. The AIGA Philadelphia board wanted the new site to still visually tie in with the previous site’s color scheme, but were open to all other changes in content presentation and user interaction. The new site tries to bring consistency and user expectations into the forefront, while opening the back-end up to the board for more frequent and manageable updates. This new site is scheduled to be live by the end of the summer, 2010.

Tech: Photoshop, Illustrator, Basecamp, Dropbox
Role: Lead Designer / Information Architect / Project Manager
Link: www.AIGAPhilly.org

Philadelphia Tax Amnesty – Website and Online Media Campaign

Summary: Develop the online components of a full media campaign for the Philadelphia Tax Amnesty program. The website was designed to integrate the already developed brand system and create an engaging & informative web experience to promote program details as well as sign-up users into the program. In addition to the website, online banners were created in 2 waves. The first wave was in released prior to the program launch and provided basics about the program and it’s key beginning and ending dates. The second wave of banners went live on the program’s launch date and had an actionscript countdown clock alerting the user to how many days were remaining in the program. Additionally, for the street-crew promotions staff, a fully animated placard was created with a countdown clock that showed the Days, Hours, Minutes and seconds remaining in the program.

Tech: Photoshop, Illustrator, Flash, Actionscript
Role: Lead Designer / Flash Designer & Production
Link: www.PhillyTaxAmnesty.com

Saint Clare’s – Site Redesign

Summary: Create a full website redesign to build off of the Saint Clare Health System’s rebranding and refocusing. A new brand was developed, built around a sky blue color scheme and the phrase “Turning Promise into Practice”. The website relied heavily on that sky blue aesthetic, and brought in a triadic color scheme for emphasis elements. The new design had to be clear, professional and a lot more usable than their previous design, and reinforce the new focus of turning promise into practice for their patients.

Tech: Photoshop, Illustrator, Flash, Actionscript
Role: Lead Designer / Flash Designer
Link: www.SaintClares.org

The future of “Print”?

Wow. Talk about deep content. This little visualization of what Sports Illustrated could turn into on is completely “Game ON!” (sorry, had to do it) This is exactly the type of thing that has so many people excited about the prospect of some sort of Apple “Tablet”. Really nice work Time, Inc. and WonderFactory!

But I tell you this… to create a magazine like this would be no small endeavor. To have content that runs this deep would require a whole lot of people working real hard, probably around the clock. But imagine if Wired magazine were like this? Or how about US News and World Report? Or maybe online news magazines? Like the Huffington Post?

Chase – ink Email Campaign

Summary: Create an email campaign for a new Chase small business credit card called ink. The emails were to reinforce buyer confidence in their new card decision while starting a communication stream with the new client through clean, direct, and informative emails.

Tech: Photoshop, Illustrator, Dreamweaver, HTML
Role: Lead Designer / Developer
Link: Email Campaign

Acura – Dealer Association Website

Summary: Under a tight deadline and budget, create a portal website for the regional Acura trade association to efficiently educate users about current promotions and direct them to their closest local dealer website. Additionally we were tasked to build the site to allow for quick and efficient monthly updates. The HTML was generated in such a way as to only require a single image and text file change for each model. Efficient and effective.

Tech: Photoshop, Illustrator, Flash Video
Role: Designer / Art Director / Project Manager
Link: www.DelawareValleyAcura.com

Ritz-Carlton – The Residences Philadelphia

Summary: Create a modern and compelling web experience for prospective buyers and solid, accessible tools for staff to make updates to news and events pages. Dramatized a mix of classical and contemporary imagery via a primarily flash website for a sleek and modern feel, while maintaining visual references to established markers of the Ritz Carlton style.

Build a targeted, accessible CMS for updates to News and Events. We worked with a third-party vendor (O3World) to build an HTML and XML based CMS so updates to most of the site could be made by Ritz-Carlton staff or by Agency staff, without flash knowledge.

Some notable features we implemented are the ability to add video and audio to the press release section, the ability to view and download a complete list of contacts made through the contact form, a special promo spot for deep linking within the website, and the ability to create non-flash pages for direct linking and improved SEO results.

Tech: Photoshop, Illustrator, Flash, Flash Video, XML, Word, Entourage, Excel
Role: Project Manager / Designer
Link: www.PhiladelphiaResidences.com

Time for Bed Game – Flash Interactive

Summary: Teach children how much sleep they need in a fun and engaging way. (What kids haven’t been preached to on this topic by parents or other adults when bed time rolls around?) Animals are a proven hook for our target age group of 5- to 10-year-old boys and girls. We used illustration, animation, funny voice talent and interactivity to engage the audience. Actionscripting was used to keep score during the games 10 question screens, with a congratulations at the end that loops the user back in for another try or sends them off for additional reading material. Overall, and very popular and successful interactive piece for KidsHealth.org. So much so that it was also featured in GD USA Magazine’s 2005 annual.

Tech: Flash, Illustrator, SoundForge
Role: Designer / Art Director, Character Illustrator, Sound Engineer, Developer, Voice Talent
Link: See Flash Below

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Get Adobe Flash player

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