Sprite MyCokeRewards – Flash Interactive
Summary: Develop an engaging, rewarding experience for the “busy mom” target audience via the MyCokeRewards website. The layered brand experience (LBE) aimed to create awareness of the product and clearly communicate the mechanics of the in-market “Back to School” promotion, while also providing timely, engaging, and targeted ancillary “back-to-school” content. The LBE included a matching game that centered around back-to-school preparations which awards the user with a reward code toward their account and also featured a weekly after-school recipe that was simple and economical to prepare.
Tech: Photoshop, Illustrator, Flash, XML, Word, Entourage
Role: Lead Designer / Project Manager
Link: www.mycokerewards.com
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aLittleAboutMe
I'm David Rizzio, an interactive designer (and occasional breaker of code) located in Philadelphia Pennsylvania. I've been bringing interactive and print projects to the marketplace since 1995. I've worked in advertising agencies, industrial corporations and private not-for-profits. All of these environments offered distinct opportunities and challenges. If you feel you might have an interesting challenge for me, please feel free to reach out to me via cell (215.880.2118) or use my contact form.
“ ...as an artist, he is highly creative and expert at his craft... but that portfolio however, cannot show Dave's personal dedication, his natural people skills, his highly developed work ethic or his open and friendly personality. ”
John McKelvie, Director of Marketing, Inductotherm Corporation
