Summary: Develop the online components of a full media campaign for the Philadelphia Tax Amnesty program. The website was designed to integrate the already developed brand system and create an engaging & informative web experience to promote program details as well as sign-up users into the program. In addition to the website, online banners were created in 2 waves. The first wave was in released prior to the program launch and provided basics about the program and it’s key beginning and ending dates. The second wave of banners went live on the program’s launch date and had an actionscript countdown clock alerting the user to how many days were remaining in the program. Additionally, for the street-crew promotions staff, a fully animated placard was created with a countdown clock that showed the Days, Hours, Minutes and seconds remaining in the program.
Tech: Photoshop, Illustrator, Flash, Actionscript
Role: Lead Designer / Flash Designer & Production