East Passyunk Crossing – Branding & Building a Community

Portfolio | 2009-06-25 | No Comments

Summary: Create a consistent and memorable brand across many different promotional channels for my local community’s then-fledgling civic association, EPCrossing.org. Whether it is through the website, stationary, flyers, banners, T-shirts or other collateral, EPX is now known in South Philadelphia and the local government. I chose the WordPress blog engine for their website, which was easy to configure, and gives the additional benefit of easy-to-use two-way communication between the board leadership and the membership. It was a great learning experience on the broad expandability of an open-source CMS built upon the LAMP stack (Linux-Apache-MySQL-PHP) with the power of full W3C compliancy. The branding and website have proved truly useful for the association. The combination of a complete and consistent brand along with a constantly updated and current web presence has made an impact not only on the local community, but the local legislators as well. Everyone involved with these projects consider them a rousing success.

Tech: Illustrator, Photoshop, ImageReady, Dreamweaver, WordPress, flickr
Role: Designer / Art Director / Developer
Link: www.EPCrossing.org

Feel free to share this page:

Comments are closed.